Marketing campaign

Harley Davidson

·         The new campaign conducted would be to promote a new custom edition by Harley Davidson

·         Harley will customize bikes on demand of their customers and will introduce a new custom series in the market globally(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our Target market are teenagers and adults who live their life freely.

·         A custom bike as an example-

(Bikeefix, 2017)

·         Our aim is to create a mind setup of a bike that picturizes freedom.

·         We planning to launch this on new year as a new vibe for people

·         Our message will be promoted through press conferences all over the world in the local languages and we will use Instagram to post pictures and information regarding our custom bikes

·         We will setup 2 events before the launch in which we will have suggestions of the people and provide them benefits for participating

Yamaha

·         Yamaha is thinking to launch their first bobber series in the market worldwide(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our target market is adults and the teenagers

·         sample of the series which will be introduces-

(USAbobbers, 2017)

Fan pages and Influen

Harley Davidson

1.      URL : http://harleydavidsonmotorcyclesblog.com/

(HDmotorblog, 2017)

Hashtag- @HDmotorblog

This is a great blog, it provides all the latest news about what is happening in the Harley world. It also provides the videos regarding the bikes and is connected to the Instagram page too.

2.      URL : http://www.openroadhd.com/blog.iml

(road, 2017)

This is a blog maintained by a dealer who is using 50/50 rule for marketing. This blog has great information about different models of the bikes and the expert reviews are given, this blog also have information about the parties and comparison of the bikes. Moreover it shows the pictures of the different newsletter about the Harley bikes.

3.      URL : https://nwhog.wordpress.com/

(MAC, 2017)

This blog provides a detailed information about the Harley and their low rider bikes. It is written by a fan. He basically provides the information about the history of Harley Davidson and its bikes

Yamaha

1.      URL: http://motorcycles.yamahablogs.ca/

(blogs, n.d.)

This blog carries information about the expert reviews about their owned yamaha bikes and this blog also provides information about the contest winners of Yamaha and what prize and what amount of money they have won.

2.      URL: http://www.autocarindia.com/Tag/yamaha_bikes.aspx

(haymarket, 2016)

This blog is maintained by Haymarket, it provides information about different bike models of Yamaha, old and new. Moreover this blog also tells us the current news and specifications of the different models of bike.

3.       

URL: https://www.e-bikeshop.co.uk/blog/post/first-look-yamaha-ebike-system-overview-2015/

(Brown, 2015)

This blog reflects information about the electric bikes introduced by the Yamaha. This blog explains about the size of bike, its engine weight, its power and the efficiency of the engine.

Ø  According to my analysis of these blogs and fan pages of both the companies, Harley has word of mouth marketing which can be seen through the loyalty of their customers and also has stronger page link matrix than Yamaha

Harley Davidson vs Yamaha on YouTube

Harley Davidson

Harley has also gained popularity by posting videos on the YouTube.

·         Harley posts 6-7 videos every month on their official Vlog on YouTube

·         Harley uploads videos that has its own people describing about the bikes, videos about the auto shows put up by them, videos for the introduction of new bikes and videos regarding the events they organize.

       (Harley-Davidson, 2017)

·         URL : https://www.youtube.com/watch?v=on4ec8w1ctk

·         I have taken this screenshot from a famous video of a new bike called Road King as it has 186715 views and 194 likes, moreover comments by the people are really interesting and they are excited for the bike.

·         The description provided in the video tells about the American icon bike, for more information link is provided : http://bit.ly/2lljXEu

#LiveYourLegend

Yamaha

Yamaha has lots of subscribers on YouTube and they keep on posting new stuff for the promotion of their company.

·         Yamaha post 4-5 videos every month on average on their YouTube Vlog.

·         Yamaha has uploaded videos about their dirt bikes, super bikes and 4tier vehicles. They also upload videos regarding the races held and the different kind of events they put up.

(Yamaha, Yamaha-America, 2016)

·         URL : https://www.youtube.com/watch?v=lVssXTYWuGw

·         This screenshot has been taken from Yamaha’s one of the famous videos which have 254761 views and 932 likes, people has likes this bike a lot.

Description of the video tells us about the vintage and scrambler bike SCR950 and for more information a link is provided : http://yamaha.us/1XBPQph

Harley Davidson V.S. Yamaha on Twitte

Harley Davidson

·         Harley Davidson has a great twitter fan following. It has 364k followers and 2530 likes

·         . Harley is active on tweets as it has posted 10.6k tweets till now. Harley’s twitter page is almost similar as its Facebook page, all the post which are shared on Facebook page are also shared on the twitter account.

·         The only difference is that the Harley tweets back to the users sometimes rather than commenting back on Facebook. . Some of their scheduled events are progressive motorcycle international show, flat out Friday, deep south hog rally and many more, such events indulge different people to show off their skills and this helps the company to promote themselves which exactly works as 50/50 rule

Some special hashtags by Harley are-:

#RoadKingSpecial

#StreetBob

#HDStreet

And many more

 This the latest and most famous post with 1.1k likes and 435 retweets

(Davidson, Harley Davidson, 2017)

Some of the best retweets by the customers are

(Davidson, Harley Davidson, 2017)

 

Yamaha

Yamaha carries the spirit of the sports bike. It has a great and efficiently managed account on twitter.

·         If compared, Yamaha is more active on Twitter than on Facebook. A good cover photo and all current news makes it an attractive page.

·         On Twitter Yamaha has 56k followers and has 2040 likes, it has also posted 6500 tweets till now. It’s little less popular than Harley but being regional the quantity of the followers is good.

On their Twitter page they are applying 50/50 rule as they are posting pics and organizing events that attracts people and makes them participate in the events. Recently a pic was posted on twitter that shows the interactivity of the company with the racers and their fans

                                                                                                       (Yamaha, Yamaha America, 2017)

The above pic gained 44 retweets and 240 likes and is one of the famous post on page

Yamaha has some really loyal fans and great reviews on twitter

 (Yamaha, Yamaha America, 2017)

Harley Davidson V.S. Yamaha on Facebook

Harley Davidson

Harley a brand known for the toughest bikes which believes in freedom on and off road. Harley is quite famous on social media.

Ø  It has 7.4 million likes on its Facebook page. Their average frequency of posting pictures or any other information is 1 post every 2 hours.

Ø  Harley is quite active as they post different kind of pictures every day, moreover they post the videos and the pictures of the different events they organize. They also keep on posting pictures about their customers and how they have modified their bikes.

Ø  Some of their scheduled events are progressive motorcycle international show, flat out Friday, deep south hog rally and many more, such events indulge different people to show off their skills and this helps the company to promote themselves which is the perfect example of 50/50 rule.

Even the king has a dark side (Davidson, 2017)

(Davidson, 2017)

(Davidson, 2017)                               Its famous as more than 1000 people are going on this event

                

This is one of their famous post as they got

51k likes on it and 1.5 million views on the video

Including 21934 shares

Yamaha

Yamaha is known for its sports bikes, which are highly used in racing events. On Facebook Yamaha has its different pages for different regions.

·         The page that represents North American region has over 1 million likes which is quite less than the Harley Davidsons page.

·         They post 2 or 3 posts daily. Most of their posts consist of the videos defining the power of their bikes.

·         Yamaha participates in many racing events and keep on posting the pictures of that. They are not much into 50/50 rule as they engage really less with the audience.

(Yamaha, 2017)                                                           

                                                                                 

This video got 18k views and 211 shares   

    

(yamaha, 2017)

               This post got 1.3k likes and 288 shares

BMW

·         Campaign will be conducted to promote a new series of self-balance bikes which is a new concept by us.

·         These bikes help reducing the accidents on roads and will save lives(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our target market is not specific it is for everybody who can drive with a legal license

·         Self-balance bike example –

(newsmax, 2017)

·         Our main aim is to create the journey as safe as possible

·         We planning to launch it in next winter as to show people its capabilities

·         Auto shows will be setup for the people to look at and will be promoted globally by media

·         We will promote our product through blogs by providing the details and asking people for their suggestions and will be posting pictures on the Instagram

Kawasaki

·         We are planning to launch our first chopper bikes series globally

·         This is our plan to reach out around the world with tough riding bike(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our target market is young adults and the adults

·         Example of a sample chopper bike-

(coolpile, 2017)

·         Our aim is to create bikes for long routes and the bikes with less maintenance

·         We are planning to launch it in summers because people love to go for ride in summers

·          We will set up shows at beaches to promote our bikes and will give discounts for pre booking

·         Product would be promoted through television advertisement and pics will be posted on the Facebook pages of the company.

BMW

1.      URL: http://www.bmwblog.com/category/bmw-motorrad/

(BMW, 2017)

This is really a helpful blog for all BMW fans, as it provide the news about the growth of the company and the information about the bikes and the new arrivals.

2.      URL: http://www.carandbike.com/bmw-bikes

(Carandbike, 2017)

This is a well-organized website maintained by carandbike, this website tells the users about the different models of the company and the retail price of their models. They also provide us information about the upcoming bikes.

3.      URL: http://www.motorcycle.com/manufacturer/bmw.html

(Motorcycle.com, 2017)

This website provides all the information about the bikes and their performance. It also tells us about the most popular models of the company and they provide comparison among the different models of bike from other companies which is really helpful to the customers.

Kawasaki

1.      URL: http://kawasakiworld.com/forums.php

(kawasaki, 2017)

Here the author provides the discussion about the different bikes, off road performance and racing tactics. It has almost all information about the all models of the Kawasaki.

2.      URL: http://www.bloglet.com/the-best-kawasaki-motorcycles/

(motorcycles, 2017)

This blog is really helpful for information, It is a great source of information as it provides the background of the company and explains the description about the top models of the Yamaha company.

3.      URL: https://www.cycletrader.com/Kawasaki-For-Sale----Kawasaki-Motorcycles/search-results?make=Kawasaki%7C2318344&sort=featured%3Aasc&radius=150&layoutView=listView&

(motorcycles k. , 2017)

This webpage shows the prices about the different bikes and people have posted their modified Kawasaki bikes on this webpage, it is a  great display for the different bikes and it specializes in dirt bikes.