BMW

·         BMW is a brand which tweets more often. They have 2-3 posts each day. All their posts are related to the bikes. They have 149K followers and 5000 likes on their page.

·         They have images of the bikes which have such a great look.

·         They do have 50-50 rule as they have provided all the information related to the organization and there images and post are so engaging for the people who see them.

·         There most recent successful post on the twitter was an image of a bike which have great look, great average and a great engine. This was so successful because it was a NineT Sun Kist and people are already a great lover of this bike.

(Motorrad, 2016)

·         URL: https://twitter.com/search?q=bmw%20motorrad%20&src=typd

KAWASAKI

Twitter page of Kawasaki doesn’t have many followers. There are only 700 followers and207 likes on this page. Most of their post are of their new bikes

·         They are not really active on twitter they post 2 or 3 times per week

·         They don’t really follow 50/50 rule as their post doesn’t describes about the industry, they are just restricted to their own products and the events they organize

·         They organize different race events and have won many and they share picture about it.

The picture given below is famous because it got 124 retweets and 220 likes and is a trending bike by the Kawasaki company.

(bikes, 2016)

·         URL : https://twitter.com/KawasakiUSA

BMW V.S. Kawasaki on Facebook

          BMW

·         BMW is one of the best-selling bikes these days. It was manufactured on March 1, 1916. BMW has nearly 3 million followers and likes on Facebook.

·         They are very active on their page as they always post 2-3 posts on their page in a day.

·         They use 50-50 rule as they have lots of pictures, and events post which makes their page so interesting and have all the information related to their company.

·         Recently they have posted a post of a charitable adventure event held by them in which three guys from motor circus have gone to mission on BMW Bikes from Europe to South Africa just to raise some funds for the children who were living vulnerable lives.

·         They were promoting their bikes to in this mission. They got nearly 10,000 likes, 1000 comments on this post.

            (BMW, 2017)

·         URL: https://www.facebook.com/BMWMotorrad/

·         This image was successful because they were having clear objectives of what they were doing and were able to advertise well about their product so this event become very popular among people.

KAWASAKI

·         Kawasaki Leisure Bikes are powerful bikes, furnished with cutting edge innovation from Japan, acquainted with the nearby market in the year 2010, and is for riders who wish to rule the asphalt. This page has nearly 60000 followers and likes

·         These are enormous, smooth, riding machines that are intended to guarantee ideal support for the ride and most extreme motor execution. Most of their content is also promotional they promote their bikes through this path a lot.

·         They do not use 50-50 rule so much as all their post are related to promotion of their bikes they don’t have much information related to the company or organisation.

·         There most recent post which got 3000 likes was a post related to the party which is going to be held in February.

                        (motors, 2016)

·         URL: https://www.facebook.com/KawasakiMotorsPH/

·         This post was able to get so many likes due to their effective advertising of their event which is going to be held in the future.

Welcome to Digital Marketing Analysis of Motorbikes

Introduction to our BLOG:

Our blog explains about the new bikes in the market by the leading six brand and their social media and digital marketing strategies. This blog is a part of SOCIAL MEDIA MARKETING course for Sheridan College.

Brands we are looking at here are:

• Harley Davidson                           
• Yamaha
• BMW Bikes
• Kawasaki
• Royal Enfield 
• Ducati

Introducing Authors

The author is Sahil Kapoor, I am a business marketing student at sheridan college and my brands to explain in this project are Harley Davidson and Yamaha

The Author is Jaspreet Singh, I am Marketing student at Sheridan College and My Brands are Ducati and royal Enfield.

The author is Gagandeep kaur, I am business marketing Student at sheridan college and my brands are BMW and Kawasaki.