Marketing campaign

Harley Davidson

·         The new campaign conducted would be to promote a new custom edition by Harley Davidson

·         Harley will customize bikes on demand of their customers and will introduce a new custom series in the market globally(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our Target market are teenagers and adults who live their life freely.

·         A custom bike as an example-

(Bikeefix, 2017)

·         Our aim is to create a mind setup of a bike that picturizes freedom.

·         We planning to launch this on new year as a new vibe for people

·         Our message will be promoted through press conferences all over the world in the local languages and we will use Instagram to post pictures and information regarding our custom bikes

·         We will setup 2 events before the launch in which we will have suggestions of the people and provide them benefits for participating

Yamaha

·         Yamaha is thinking to launch their first bobber series in the market worldwide(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our target market is adults and the teenagers

·         sample of the series which will be introduces-

(USAbobbers, 2017)

Fan pages and Influen

Harley Davidson

1.      URL : http://harleydavidsonmotorcyclesblog.com/

(HDmotorblog, 2017)

Hashtag- @HDmotorblog

This is a great blog, it provides all the latest news about what is happening in the Harley world. It also provides the videos regarding the bikes and is connected to the Instagram page too.

2.      URL : http://www.openroadhd.com/blog.iml

(road, 2017)

This is a blog maintained by a dealer who is using 50/50 rule for marketing. This blog has great information about different models of the bikes and the expert reviews are given, this blog also have information about the parties and comparison of the bikes. Moreover it shows the pictures of the different newsletter about the Harley bikes.

3.      URL : https://nwhog.wordpress.com/

(MAC, 2017)

This blog provides a detailed information about the Harley and their low rider bikes. It is written by a fan. He basically provides the information about the history of Harley Davidson and its bikes

Yamaha

1.      URL: http://motorcycles.yamahablogs.ca/

(blogs, n.d.)

This blog carries information about the expert reviews about their owned yamaha bikes and this blog also provides information about the contest winners of Yamaha and what prize and what amount of money they have won.

2.      URL: http://www.autocarindia.com/Tag/yamaha_bikes.aspx

(haymarket, 2016)

This blog is maintained by Haymarket, it provides information about different bike models of Yamaha, old and new. Moreover this blog also tells us the current news and specifications of the different models of bike.

3.       

URL: https://www.e-bikeshop.co.uk/blog/post/first-look-yamaha-ebike-system-overview-2015/

(Brown, 2015)

This blog reflects information about the electric bikes introduced by the Yamaha. This blog explains about the size of bike, its engine weight, its power and the efficiency of the engine.

Ø  According to my analysis of these blogs and fan pages of both the companies, Harley has word of mouth marketing which can be seen through the loyalty of their customers and also has stronger page link matrix than Yamaha

Harley Davidson V.S. Yamaha on Twitte

Harley Davidson

·         Harley Davidson has a great twitter fan following. It has 364k followers and 2530 likes

·         . Harley is active on tweets as it has posted 10.6k tweets till now. Harley’s twitter page is almost similar as its Facebook page, all the post which are shared on Facebook page are also shared on the twitter account.

·         The only difference is that the Harley tweets back to the users sometimes rather than commenting back on Facebook. . Some of their scheduled events are progressive motorcycle international show, flat out Friday, deep south hog rally and many more, such events indulge different people to show off their skills and this helps the company to promote themselves which exactly works as 50/50 rule

Some special hashtags by Harley are-:

#RoadKingSpecial

#StreetBob

#HDStreet

And many more

 This the latest and most famous post with 1.1k likes and 435 retweets

(Davidson, Harley Davidson, 2017)

Some of the best retweets by the customers are

(Davidson, Harley Davidson, 2017)

 

Yamaha

Yamaha carries the spirit of the sports bike. It has a great and efficiently managed account on twitter.

·         If compared, Yamaha is more active on Twitter than on Facebook. A good cover photo and all current news makes it an attractive page.

·         On Twitter Yamaha has 56k followers and has 2040 likes, it has also posted 6500 tweets till now. It’s little less popular than Harley but being regional the quantity of the followers is good.

On their Twitter page they are applying 50/50 rule as they are posting pics and organizing events that attracts people and makes them participate in the events. Recently a pic was posted on twitter that shows the interactivity of the company with the racers and their fans

                                                                                                       (Yamaha, Yamaha America, 2017)

The above pic gained 44 retweets and 240 likes and is one of the famous post on page

Yamaha has some really loyal fans and great reviews on twitter

 (Yamaha, Yamaha America, 2017)

Fan page, Influencers, Bound links For Royal Enfield and Ducati

Author- Jaspreet Singh

Royal enfield:

The top fan page of Royal Enfield is the Royal enfield India on Facebook, it contains 1 million likes on its page it is operated by diehard fan of the Royal Enfield bike. This page usually gives Post the videos and the pictures of its different bike model, it also post the videos in which stunts are performed by the Bullet bike, This page also has huge fan following because they also ask their followers to send them the photos and videos of their bikes while doing stunts, afterwards they post the selected video which they thinks are the best one. Moreover They Do many other thing to attract the followers towards their page.

·         https://www.facebook.com/RoyalEnfieldIndiaOfficiaPagel/

·         https://www.facebook.com/reclassic350fc/

This is the another fan page of Royal Enfield on the Facebook it contains 4 lakh likes on its page

·         https://sites.google.com/site/roenfanpage/

This is the google fan page of Royal Enfield it is created by its fan to tell people about Royal Enfield new upcoming Bikes.

Ducati:

The top fan page of Ducati is Team Ducati Alstare on Facebook, It has 1.5 million likes on its page, This page is operated by the a fan of the Ducati bike Models. This page post the Stylish pictures of Ducati bike models. And videos of the races which are sponsored by Ducati, It also cheers its Drivers that are performing in the race. It also posts about Status to cheer its racers, moreover this fan page also tells people about the upcoming models of the Ducati bikes. This page also conducts the a interesting Contest between its followers as they all send this page pictures of its Ducati bikes as page rates the pictures Between 0- 10 rating the top liked or rated picture is posted as winner on the page.

https://www.facebook.com/Team.Ducati.Alstare

  

https://www.facebook.com/Into-The-Red-62687850700/

It is fan page of Ducati on Facebook, It has 5 lakh likes on its page, It is created by the fan of the Ducati bike models.

https://www.facebook.com/DucatiThailand

This page is the fan page of Ducati on the Facebook, it has 3 lakh likes on it’s the page. It updates all the bikes updates of the Thailand. All the events of Thailand are covered by this page.

Content Marketing idea for Royal Enfield

Author- Jaspreet Singh

I am creating the campaign for Royal Enfield, I am going to create or held the contest between its consumers. The audience will be the all people and the consumers that we play.

I am going to create the posters for this event and Social media sample posts, this helps to make the campaign viral through the social media and posters, sample post of royal Enfield can be posted on the Facebook, Instagram, and snapchat. My friends would help me to give away all the posters of the event. This will be the crucial part to make the campaign successful.

My goal:

 From this campaign is to make Royal Enfield more famous and popular among the people. And Give people information about new upcoming Models of Royal Enfield. Moreover also tell People about special features and Specifications of Royal Enfield and its best performance in the hilly areas.

I am going to launch this event on the New Year’s Resolutions as many days have passed but it’s never late to have resolutions. This event will be held in the February.

My Social strategy for this event will be to promote it on the Facebook and the Snapchat.

·         Facebook:

 I will create a page on the name of the event, I will promote that page and ask all the people to like my page, moreover I will also ask my friend and family to share my page, after that I will regularly post the updates of the event on the page. I would also like to post the pictures of us on working on that event. This will help us to Keep people attach our event

·         Snapchat:

I will create the group on the name of the event I will add all of my friends in that group and ask them to all the people to in their contact, Afterwards I will regularly post the snap of me and my friend working on event. By this small videos I can show people about the preparation of event and give me the remainder about the event.

The both social platforms will be Important for my campaign.