BMW

·         Campaign will be conducted to promote a new series of self-balance bikes which is a new concept by us.

·         These bikes help reducing the accidents on roads and will save lives(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our target market is not specific it is for everybody who can drive with a legal license

·         Self-balance bike example –

(newsmax, 2017)

·         Our main aim is to create the journey as safe as possible

·         We planning to launch it in next winter as to show people its capabilities

·         Auto shows will be setup for the people to look at and will be promoted globally by media

·         We will promote our product through blogs by providing the details and asking people for their suggestions and will be posting pictures on the Instagram

Kawasaki

·         We are planning to launch our first chopper bikes series globally

·         This is our plan to reach out around the world with tough riding bike(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our target market is young adults and the adults

·         Example of a sample chopper bike-

(coolpile, 2017)

·         Our aim is to create bikes for long routes and the bikes with less maintenance

·         We are planning to launch it in summers because people love to go for ride in summers

·          We will set up shows at beaches to promote our bikes and will give discounts for pre booking

·         Product would be promoted through television advertisement and pics will be posted on the Facebook pages of the company.