Showing posts with label Harley Davidson. Show all posts
Showing posts with label Harley Davidson. Show all posts

Saturday, 18 March 2017

Harley Davidson vs Yamaha on YouTube


Harley Davidson
Harley has also gained popularity by posting videos on the YouTube.
·         Harley posts 6-7 videos every month on their official Vlog on YouTube
·         Harley uploads videos that has its own people describing about the bikes, videos about the auto shows put up by them, videos for the introduction of new bikes and videos regarding the events they organize.




       (Harley-Davidson, 2017)
·         I have taken this screenshot from a famous video of a new bike called Road King as it has 186715 views and 194 likes, moreover comments by the people are really interesting and they are excited for the bike.
·         The description provided in the video tells about the American icon bike, for more information link is provided : http://bit.ly/2lljXEu
Yamaha
Yamaha has lots of subscribers on YouTube and they keep on posting new stuff for the promotion of their company.
·         Yamaha post 4-5 videos every month on average on their YouTube Vlog.
·         Yamaha has uploaded videos about their dirt bikes, super bikes and 4tier vehicles. They also upload videos regarding the races held and the different kind of events they put up.





(Yamaha, Yamaha-America, 2016)
·         This screenshot has been taken from Yamaha’s one of the famous videos which have 254761 views and 932 likes, people has likes this bike a lot.
Description of the video tells us about the vintage and scrambler bike SCR950 and for more information a link is provided : http://yamaha.us/1XBPQph

Thursday, 16 March 2017

Harley Davidson V.S. Yamaha on Facebook


Harley Davidson
Harley a brand known for the toughest bikes which believes in freedom on and off road. Harley is quite famous on social media.
Ø  It has 7.4 million likes on its Facebook page. Their average frequency of posting pictures or any other information is 1 post every 2 hours.
Ø  Harley is quite active as they post different kind of pictures every day, moreover they post the videos and the pictures of the different events they organize. They also keep on posting pictures about their customers and how they have modified their bikes.
Ø  Some of their scheduled events are progressive motorcycle international show, flat out Friday, deep south hog rally and many more, such events indulge different people to show off their skills and this helps the company to promote themselves which is the perfect example of 50/50 rule.
Even the king has a dark side (Davidson, 2017)
(Davidson, 2017)


(Davidson, 2017)                               Its famous as more than 1000 people are going on this event
                
This is one of their famous post as they got
51k likes on it and 1.5 million views on the video
Including 21934 shares




Yamaha

Yamaha is known for its sports bikes, which are highly used in racing events. On Facebook Yamaha has its different pages for different regions.
·         The page that represents North American region has over 1 million likes which is quite less than the Harley Davidsons page.
·         They post 2 or 3 posts daily. Most of their posts consist of the videos defining the power of their bikes.
·         Yamaha participates in many racing events and keep on posting the pictures of that. They are not much into 50/50 rule as they engage really less with the audience.


(Yamaha, 2017)                                                           
                                                                                 
This video got 18k views and 211 shares   
    
(yamaha, 2017)
               This post got 1.3k likes and 288 shares

Monday, 6 February 2017

Welcome to Digital Marketing Analysis of Motorbikes

Introduction to our BLOG:

Our blog explains about the new bikes in the market by the leading six brand and their social media and digital marketing strategies. This blog is a part of SOCIAL MEDIA MARKETING course for Sheridan College.

Brands we are looking at here are:
Introducing Authors

The author is Sahil Kapoor, I am a business marketing student at sheridan college and my brands to explain in this project are Harley Davidson and Yamaha

The Author is Jaspreet Singh, I am Marketing student at Sheridan College and My Brands are Ducati and royal Enfield.

The author is Gagandeep kaur, I am business marketing Student at sheridan college and my brands are BMW and Kawasaki.