Royal Enfield vs Ducati on Facebook

Author – Jaspreet Singh

Both of the brands of are fully active on the Facebook, and usually post about their bikes performance and pictures of their Bikes on Facebook. But if we compare the both of them Royal Enfield posts more than the Ducati.

Royal Enfield page has posts about:

·         The Post about their reunion On 17 February

·          The invitation about  One ride program on the April

·         The Royal Enfield bikes videos in Hilly areas

·         Update about their new and upcoming Bike models

Ducati page has posts about:

·         Update about their upcoming bike models

·         The post about their Aruba. ca Ducati team as they are ready to race

·         The regular posts about its Ducati Corse

·         Test ride the new Multistrada 950 now

As by analysing the Facebook page of both of the brands Royal Enfield and Ducati it states that both of the pages use the 50/50 rule of marketing both brands they give half of their time for producing the creative for any given marketing activity and the other half is dedicated to setting up the marketing automation.

Keywords used by Royal Enfield:

·         #Royal Enfield Unroad

·         #Reunion

·         #Royal Enfield classic

·         #TNT Motorcycles

·         #Black bullet

Keywords used by Ducati:

·         #Ducatiappreal

·         #Multistrada 1200

·         #ForzaDucati World SBK

·         #Monster1200

·         i#ridemonester

Royal Enfield Successful post:

Ducati Successful post: