Marketing campaign

Harley Davidson

·         The new campaign conducted would be to promote a new custom edition by Harley Davidson

·         Harley will customize bikes on demand of their customers and will introduce a new custom series in the market globally(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our Target market are teenagers and adults who live their life freely.

·         A custom bike as an example-

(Bikeefix, 2017)

·         Our aim is to create a mind setup of a bike that picturizes freedom.

·         We planning to launch this on new year as a new vibe for people

·         Our message will be promoted through press conferences all over the world in the local languages and we will use Instagram to post pictures and information regarding our custom bikes

·         We will setup 2 events before the launch in which we will have suggestions of the people and provide them benefits for participating

Yamaha

·         Yamaha is thinking to launch their first bobber series in the market worldwide(This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course)

·         Our target market is adults and the teenagers

·         sample of the series which will be introduces-

(USAbobbers, 2017)

BMW

1.      URL: http://www.bmwblog.com/category/bmw-motorrad/

(BMW, 2017)

This is really a helpful blog for all BMW fans, as it provide the news about the growth of the company and the information about the bikes and the new arrivals.

2.      URL: http://www.carandbike.com/bmw-bikes

(Carandbike, 2017)

This is a well-organized website maintained by carandbike, this website tells the users about the different models of the company and the retail price of their models. They also provide us information about the upcoming bikes.

3.      URL: http://www.motorcycle.com/manufacturer/bmw.html

(Motorcycle.com, 2017)

This website provides all the information about the bikes and their performance. It also tells us about the most popular models of the company and they provide comparison among the different models of bike from other companies which is really helpful to the customers.

Kawasaki

1.      URL: http://kawasakiworld.com/forums.php

(kawasaki, 2017)

Here the author provides the discussion about the different bikes, off road performance and racing tactics. It has almost all information about the all models of the Kawasaki.

2.      URL: http://www.bloglet.com/the-best-kawasaki-motorcycles/

(motorcycles, 2017)

This blog is really helpful for information, It is a great source of information as it provides the background of the company and explains the description about the top models of the Yamaha company.

3.      URL: https://www.cycletrader.com/Kawasaki-For-Sale----Kawasaki-Motorcycles/search-results?make=Kawasaki%7C2318344&sort=featured%3Aasc&radius=150&layoutView=listView&

(motorcycles k. , 2017)

This webpage shows the prices about the different bikes and people have posted their modified Kawasaki bikes on this webpage, it is a  great display for the different bikes and it specializes in dirt bikes.

Fan page, Influencers, Bound links For Royal Enfield and Ducati

Author- Jaspreet Singh

Royal enfield:

The top fan page of Royal Enfield is the Royal enfield India on Facebook, it contains 1 million likes on its page it is operated by diehard fan of the Royal Enfield bike. This page usually gives Post the videos and the pictures of its different bike model, it also post the videos in which stunts are performed by the Bullet bike, This page also has huge fan following because they also ask their followers to send them the photos and videos of their bikes while doing stunts, afterwards they post the selected video which they thinks are the best one. Moreover They Do many other thing to attract the followers towards their page.

·         https://www.facebook.com/RoyalEnfieldIndiaOfficiaPagel/

·         https://www.facebook.com/reclassic350fc/

This is the another fan page of Royal Enfield on the Facebook it contains 4 lakh likes on its page

·         https://sites.google.com/site/roenfanpage/

This is the google fan page of Royal Enfield it is created by its fan to tell people about Royal Enfield new upcoming Bikes.

Ducati:

The top fan page of Ducati is Team Ducati Alstare on Facebook, It has 1.5 million likes on its page, This page is operated by the a fan of the Ducati bike Models. This page post the Stylish pictures of Ducati bike models. And videos of the races which are sponsored by Ducati, It also cheers its Drivers that are performing in the race. It also posts about Status to cheer its racers, moreover this fan page also tells people about the upcoming models of the Ducati bikes. This page also conducts the a interesting Contest between its followers as they all send this page pictures of its Ducati bikes as page rates the pictures Between 0- 10 rating the top liked or rated picture is posted as winner on the page.

https://www.facebook.com/Team.Ducati.Alstare

  

https://www.facebook.com/Into-The-Red-62687850700/

It is fan page of Ducati on Facebook, It has 5 lakh likes on its page, It is created by the fan of the Ducati bike models.

https://www.facebook.com/DucatiThailand

This page is the fan page of Ducati on the Facebook, it has 3 lakh likes on it’s the page. It updates all the bikes updates of the Thailand. All the events of Thailand are covered by this page.