BMW

·         BMW is a brand which tweets more often. They have 2-3 posts each day. All their posts are related to the bikes. They have 149K followers and 5000 likes on their page.

·         They have images of the bikes which have such a great look.

·         They do have 50-50 rule as they have provided all the information related to the organization and there images and post are so engaging for the people who see them.

·         There most recent successful post on the twitter was an image of a bike which have great look, great average and a great engine. This was so successful because it was a NineT Sun Kist and people are already a great lover of this bike.

(Motorrad, 2016)

·         URL: https://twitter.com/search?q=bmw%20motorrad%20&src=typd

KAWASAKI

Twitter page of Kawasaki doesn’t have many followers. There are only 700 followers and207 likes on this page. Most of their post are of their new bikes

·         They are not really active on twitter they post 2 or 3 times per week

·         They don’t really follow 50/50 rule as their post doesn’t describes about the industry, they are just restricted to their own products and the events they organize

·         They organize different race events and have won many and they share picture about it.

The picture given below is famous because it got 124 retweets and 220 likes and is a trending bike by the Kawasaki company.

(bikes, 2016)

·         URL : https://twitter.com/KawasakiUSA