Harley
Davidson
Harley a brand known for the toughest
bikes which believes in freedom on and off road. Harley is quite famous on
social media.
Ø It has 7.4 million
likes on its Facebook page. Their average frequency of posting pictures or any
other information is 1 post every 2 hours.
Ø Harley is quite
active as they post different kind of pictures every day, moreover they post
the videos and the pictures of the different events they organize. They also
keep on posting pictures about their customers and how they have modified their
bikes.
Ø Some of their
scheduled events are progressive motorcycle international show, flat out
Friday, deep south hog rally and many more, such events indulge different
people to show off their skills and this helps the company to promote
themselves which is the perfect example of 50/50 rule.
Even
the king has a dark side (Davidson, 2017)
(Davidson, 2017)
This is one of their famous post as they
got
51k likes on it and 1.5 million views on
the video
Including 21934 shares
Yamaha
Yamaha is known
for its sports bikes, which are highly used in racing events. On Facebook
Yamaha has its different pages for different regions.
·
The
page that represents North American region has over 1 million likes which is quite
less than the Harley Davidsons page.
·
They
post 2 or 3 posts daily. Most of their posts consist of the videos defining the
power of their bikes.
·
Yamaha
participates in many racing events and keep on posting the pictures of that.
They are not much into 50/50 rule as they engage really less with the audience.
This video got 18k views and 211
shares
This post got
1.3k likes and 288 shares
Excellent work on Harley Davidson V.S. Yamaha on Facebook
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